Church growth marketing & communications

Pretty helps.
Effective wins.

Doing your best at marketing is no longer enough. The churches that grow treat brand, content, ads, and follow-up as one connected system. We help you build and implement strategies and tools that result in church growth so the people you are called to reach actually show up, stick around, and transform.

Churches usually suck at marketing. And that's a good thing...

Marketing is not your strength because you're busy doing the actual work of ministry. Preaching. Pastoring. Making disciples. That's exactly why the Great Commission in this era demands a communications strategy as sharp as your mission. The people you're called to reach are scrolling, searching, and deciding online before they ever step through your doors. Accepting weak marketing is not an option. Getting better at it is absolutely essential.

  • 63%

    of churchgoers found their church through a digital touchpoint first.

  • 7 sec

    is all a first-time guest gives your homepage before deciding.

  • 3x

    higher first-visit rate when next steps are one tap from the ad.

  • 1 in 4

    guests never return because follow-up never happened.

Start here, free

The Church Growth
Marketing Scorecard

A blunt, 3-minute assessment that scores the real strength of your church marketing and communications: brand, content, social, advertising, email & text, next steps, and tools. You get a score, your weakest links, and the first three moves to fix it.

Yep, it's absolutely free

Only takes 3 minutes

Scored across 7 categories

Instant scorecard with action steps

GET MY SCORE

The ebook, $9.99

Kingdom Comms

The modern guide to church communications, marketing, social media, advertising and AI. Frameworks, calendars, ad structures and prompts you can run this week. Written by a pastor who also scaled businesses to half a billion in revenue.

Get the book, $9.99Instant download
Kingdom Comms hardcover book standing on a dark walnut desk

Find out what works and what doesn't

Remote

Church Marketing & Communications Audit

A full teardown of your brand, website, social, advertising, email and text, and next-steps process, scored, prioritized, and delivered with a 90-day action plan.

  • Full channel teardown
  • Guest-journey walkthrough
  • Prioritized 90-day plan
Request pricing

On-site · 2 days

Two-Day In-Person Audit

We come to you. Everything in the remote audit, plus a live weekend service visit as a first-time guest and a working consultation with your team.

  • Weekend service visit
  • Team consultation
  • Signage & in-room comms review
Request pricing

Hard work + smart strategy = church growth

Ugly Monk Services

01

Audience & Marketing

  • Content strategy & execution
  • Social media advertising
  • Google advertising
  • New church launch marketing
  • Church conference marketing
  • Satellite campus launches
02

Brand & Digital Hubs

  • Church branding
  • Church rebranding
  • Church App Strategy
03

Communication & Automation

  • Internal communications strategy
  • Email & text campaigns
  • Automated communications workflows
  • Building & fundraising campaign strategies
04

Systems & AI

  • AI integration
  • CHMS optimization
  • Building marketing & communication teams

Who's behind it

Jesse LaBauve

Jesse LaBauve, founder of Ugly Monk, writing in a notebook at a coffee shopJesse LaBauve speaking on a panel at a church communications conference

Jesse LaBauve has spent over a decade serving on staff at some of the largest churches in the nation, as a worship pastor, creative pastor, and executive communications pastor. He's also spent a decade as a corporate marketing executive for multiple agencies based in California, helping scale businesses that drove half a billion in revenue.

Jesse's heart is to see churches grow and the Kingdom expand through no-nonsense strategies that deliver serious growth for churches and non-profits. With a bachelor's in theology and years in the corporate world, he brings a rare combination of ministry instinct and marketing rigor to every partnership.

Book me to speakWORKSHOPS · EVENTS · CONFERENCES · PODCASTS

$500M+

in revenue scaled across the businesses he helped grow.

3.5K → 6.5K

weekend attendance growth he helped drive at a large church.

Both sides

Ministry instinct plus corporate marketing rigor. Rare together.

SOLD OUT

multiple national church conferences.

BRAND + REBRAND

of 25+ churches.

Weekly resources

Get updates, tips, and free church growth resources.

Growth is the goal. Let's go get it.